Sales Director

Job description

The Sales Director will be playing the key role in our Go to Market team, with as main goal to create a best-in-class repetitive scalable SaaS sales machine that guarantees Omnia delivers on its aggressive growth targets. We are looking for a people manager getting energy from the team’s success, investing time in coaching and mentoring of team members and a true believer in our ‘never stop learning’ value.

Next to team management and expansion responsibilities the Sales Director will focus on further professionalization and optimization of both internal and client-facing processes in order to continuously achieve, overachieve and set new aggressive Sales Goals. The Sales Manager should set high-quality standards and have our ‘obsessed with excellence’ value in his blood.

Key responsibilities for this position are:

  • Managing, mentoring and coaching the Sales Team in order to leverage individual strengths, motivate to excellence and empower our Account Executives and BDRs;
  • Creating, communication and executing a clear Sales strategy allowing Omnia to achieve aggressive sales goals;
  • Optimizing and streamlining of both Inbound and Outbound Sales processes and constant feedback loop closing within and outside of the organization (SLAs);
  • The positioning of the Sales organization within Omnia to promote teamwork (ex. seamless cooperation with Marketing, Customer Success teams, etc.)
  • Ensuring MRR targets, and more granular targets such as inbound response times, daily outbound outreaches, conversion rates, and more, are set and achieved in line with company objectives.
  • Representing Omnia at relevant networking and industry events
  • Ensuring accurate reporting on progress towards KPIs (Hubspot + Betterworks)
  • Providing input to Omnia's Management Team with regards to the optimal international roll-out strategy

Additional Information

The demand for Omnia software is rising quickly in Europe. After successful launches with most of the large retailers in the Netherlands, first clients in DACH and the UK and with significant funding from an external firm, Omnia is ready to expand and send the sales team across Europe. To do this, we need an Amsterdam-based Sales Director to manage the team, grow the business, and build a SaaS sales machine. As Sales Manager, you’ll be responsible for guiding the sales team and BDRs and will report directly to the CEO of Omnia.   

Thanks to the impact of pricing and marketing automation, sell-in of Omnia is almost always at board level of medium-sized retailers (10-100MM in annual sales) and often one level below board level or even at board level at large-sized retailers (100MM+ in annual sales). As a result of the nature of the product, the sales process is very much a consultative selling process. Sales cycles are typically 3-9 months. 

Go-to-market team  

The Sales Director is part of the Go-To-Market Team and reports to our Founder & CEO Sander Roose. The team consists of a BDR, Account Executive Benelux & UK, Solution Consultants, a Growth Marketer, Content Marketer, Visual Designer, Customer Success Director, and Customer Success Manager. Within the next few months, the Go-To-Market Team will expand with a Sales Manager France & DACH region, Enterprise Account Manager, SMB Account Manager, and consultants. 


As a solution-minded sales professional with a passion for e-commerce, you know like no other how to translate the retailer's strategy into the Omnia SaaS solution and how to gain international ground. You are a confident leader and people manager, with a strong sense of ownership and integrity. You never stop learning, aren't afraid of thinking out of the box and thrive on success. What we are looking for in an ideal candidate:

  • People Management skills gained from a fast-moving; technology-driven company.
  • Experience leading Sales Teams to success on both individual and company KPI growth;
  • SaaS Sales background and in-depth understanding of the e-commerce business and landscape
  • Experience setting up and optimizing sales processes
  • Thorough understanding of SaaS dynamics: excellent ability to connect business problems to a technical solution and translating into commercial opportunities;
  • Demonstrable experience working with data and making data-driven decisions;
  • Strong communicator in Dutch and English both written and oral. German and/or French are a plus.
  • You share the same DNA – we are obsessed with excellence, continuously focus on our personal and professional growth, at Omnia we are resilient entrepreneurs, and true collaborators.

What’s in it for you?

At Omnia, attracting and retaining top talent is one of our highest priorities. Employee happiness is

important to us because we think it is vital for a thriving organization. Therefore, we offer top-notch

perks and benefits to make sure we promote happiness. We offer:

Everything you expect:

- Competitive salary

- Generous pension plan

- Recognition program

- Excellent career growth opportunities

- Referral bonus program


- Choose your own devices

- NS business cards

- Self-development: training and coaching

And much more, to make you even happier:

- Full flexibility in working hours, working from home and abroad flexibility

- Wednesday Omnia lunches

- Health & wellness: sponsored memberships

- Free drinks and fresh fruits

- Company-sponsored social events

- Extended parental leave

- Green and flexible transportation

- Volunteering events

Omnia - Reinventing Retail

Omnia is the leading SaaS solution for integrated pricing and online marketing automation. Omnia helps retailers regain control, save time and drive profitable growth. The out-of-the-box solution optimizes pricing and maximizes returns from marketing channels like Google Shopping. Omnia services more than 100 leading retailers, including Decathlon,, Tennis Point,, Wehkamp, Blokker, and Coolblue. For her clients, Omnia scans and analyzes more than 500 million price points, and makes more than 7 million price adjustments daily.

More Information:

Maggie Kramar - Recruitment tel. 0621904651

No recruitment agencies, please.